How to Choose the Best Marketing Method for Your Business?

How to Choose the Best Marketing Method for Your Business?

There are many different types of marketing - both online and offline. It can therefore be difficult to know which type of marketing is suitable for your business. Do you launch a social media campaign? Or perhaps creating a blog would be a great idea? This can be confusing, but we have listed 5 simple considerations below that could make your choice easier.


1. Consider your target customer


Primarily, one of the best ways to choose your marketing is to look at your target customer. Who are your products/services aimed at? What age range? Where are they generally located? What is their typical salary and occupation? You should already have a host of demographical information relating to your customers.


This can be used to assess which marketing is likely to be the most successful. For example, if you sell to predominantly older customers, social media marketing may not be as effective. You could benefit more from using traditional offline marketing methods due to their lack of modern technological understanding.

2. Look at the industry in which you work in


The industry your business is associated with can also have a large impact on the marketing you choose. For example, a company within the steel manufacturing industry may have a completely different approach to marketing, then a company that sells gardening tools and equipment online.


Look at your type of business and the industry you are in. You should then easily be able to see which types of marketing are suitable, and which will have the greatest effect. You could also look at the competition and see what promotions they use.

3. Is your business B2B or B2C?


Next, you should look at your business and assess if it is B2B or B2C. Business-to-business marketing can often differ in relation to business to customer. This is because you are appealing to a completely different range of people.


B2B marketing is often more targeted and as a result, generic marketing campaigns like social media advertising may not be as effective. Offline marketing or even a face-to-face approach could be suitable for B2B, whereas this would not be as effective for mass-marketing to the general public.

4. Look at your available marketing budget


Your available budget is a large determining factor as to which marketing methods you can use. If you have a large budget, you could look at investing more in your marketing, and perhaps delve into PPC paid advertising. 


Alternatively, if you have a small budget or even no budget, you may be constrained to using free marketing methods. Luckily, there are many free marketing methods available. For example, anyone can create a social media account on Facebook and promote their business for free.

5. Consider your branding


Lastly, you should look at your branding. Branding is an essential part of marketing, and it can affect what methods you use, and how you create the marketing. On some platforms, for example, it is more difficult to incorporate your branding.


Social media, for example, offers less scope for including things like a logo (LogoCreator is a simple tool you can use to produce business logos), whereas a business website, blog, or brochure allows you to incorporate many more branding elements.

Marketing Needs Often Differ from Business to Business - There is no Set Choice


The important point here is that the marketing requirements for each business are different. What works for one business may not necessarily be right for you. Therefore, you must consider the above pointers and spend time assessing which marketing methods are suitable for your circumstance. 


Jennifer Clarke


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