A current study on IMC strategies adopted by Indian Start-Ups of varied industries
Dear Start-up Founders, I am writing to invite you to participate in an online research survey for a dissertation project titled "A current study on IMC strategies adopted by Indian Start-Ups of varied industries." This study is being conducted by Ms Kusum Rajpurohit, a JMC student who is investigating the role of Integrated Marketing Communication (IMC) in the success of Indian Start-Ups. As you are all aware, start-ups are currently experiencing a boom in the Indian market and IMC is playing a vital role in their establishment. The aim of this study is to examine the IMC strategies adopted by Indian start-ups across various industries and how they impact the success of the start-ups. Your participation in this survey is essential to the success of this research project. The information provided will be kept confidential, and all responses will be used only for academic purposes. Your feedback will be valuable in promoting the start-up ecosystem in India and helping upcomi...