Brand And Market Yourself

 

 Ways To Brand And Market Yourself As An Online Blogger

According to TechJury, e-learning has increased the income of 42% of US organizations, and IBM saved around $200 million after transitioning to the e-learning platform. According to Forbes, by 2025, the market of online learning is estimated to reach a whopping margin of $325 billion. Online learning platforms are also said to be friendlier than intimidating classrooms for students. 

The classroom has confined itself to a limited number of pupils to share the knowledge. As technology has evolved, the leap from the physical presence to the online one has turned imperative enough for both societal and monetary profits. By building a brand, you will gain the extra-economic benefit and facilitate the learning process by gaining access to several students. 

Besides, it also helps the teachers survive in a competitive environment where teaching is taken for granted. 

Therefore, here is a list of endeavors to adopt to set up your brand and flourish the marketing of yourself as an online tutor:-  

Build It Online

Brand building is one of the first steps to begin online marketing yourself. Your online presence is mandatory to prove your credibility and capability.

Before moving ahead with building a brand online, follow the preparatory steps: keep your CVs up to date, add any professional development, and be regular with updating credentials. Also, do not forget to add any training course, if taken. 

Social Networking Sites

Teachers can bring themselves on display by building up a robust, compelling, and appealing profile on social media platforms like Instagram, Facebook, and LinkedIn. LinkedIn is one of the most preferred sites for finding jobs and hiring; a fortified profile built there can lead to many opportunities. 

Also, it is better to access as many social media platforms as possible because the more the basins and tributaries, the more chances to grab. However, for starting, you may choose to reestablish to platforms where the composition of potential pupils interested in the subject or niche of your expertise are present in higher probabilities. 

Video Uploading Online

Begin your lessons online!

You can quickly gain access to any online streaming platform where you can put up either recorded sessions of your lessons or go live. You can also begin by putting up introductory videos for your students to give better insights into what you shall offer to them as a teacher if they avail. 

The videos can be available on a public platform, or you can keep them private and give access to specifically your students. Therefore, keep tabs on the quality of your video, the recording, and the audio. 

Blogging and Publishing

If recording a video makes you uncomfortable and uneasy, probably because you do not hold an affinity for the camera, you may opt for blogging platforms. Blogging can get you mass reach and an enthusiastic audience as well. 

Get interactive and creative, post your innovative ideas and instill the flame of learning. 

Also, you can place your advertisement that you hold online classes for so and so topics or subjects in your blog. Blogging for personal sites or guest sites can also provide the means to earn money along with marketing.

While blogging, get to know the statistics of the traffic online on search engines. Therefore, do create SEO and PPC optimized articles to drive traffic to your blogging sites. You may reach out to platforms like WordPress for blogging.  

Sites and Agencies

You have more options than doing all on your own or even sticking to the vocation full time. Go freelancing or hire a service to help you out-

Freelancing

You may begin your journey as a freelancer tutor by getting yourself equipped with freelancing websites. This will be more personal regarding space and pace as you will be working more or less according to contracts. 

However, before moving into this territory, do in-depth market research first. Being a freelancer involves competing with other freelancers as well. There will be bids and proposals to place, a verified profile to build, and awareness of the pricing, services, and global market statistics.  

Note:- However, if you start an online teaching platform of your own, there are some other means to consider. Via blogging, you can make the word spread faster. Let the students know what you offer and begin promoting some introductory short lecture videos on public platforms. Then, move to provide subscriptions and demo sessions for the classes. 

Do ponder on giving discounts as you need a grip before beginning the trail. Providing free online webinar sessions can also be an effective way to reach out to more and more people. 

Tutoring Agencies

If all the other means seem daunting and tiring, you can happily move to an already established tutoring agency. These agencies or online tutoring platforms provide education facilities to students by streaming the sessions online. You may choose to apply as a teacher there. 

It is far more advantageous than physical classrooms because the working hours are not long, plus the pay is good enough. You can also do it as a part-time job for extra income.

This will give you widespread mass reach. After making a good portfolio through this, you can opt for building your teaching websites.  

Final Word

Along with the requirement of prior planning, while teaching in a class physically, online teaching also requires the same dedication beforehand. As the online classroom can be a distracting environment for students because they have permitted access to gadgets and gizmos, it is essential to appeal to them visually. Plan sessions for promoting interactive teachings and fun learning. 

Also, while being immersed deeply under all these piles, do not fall oblivious to your strains. According to THE Journal, when 94% of teachers had shifted to online courses given the present pandemic, over 81%, 77%, 75%, 74%, 60%, and 54% of them find themselves as uncertain, stressed, anxious, overwhelmed, sad, and lonely, respectively. 

Take one step at a time and continue hiking towards improvement with appropriate doses of frolics.  

Marketing Hacks to Make Your Life Easier

At one point or another, every business hits a plateau, where growth just doesn’t seem to break through. Maybe you’re a new business having a hard time getting off the ground, or maybe you’re just hitting a snag.

In either case, it happens to everyone.

It’s hard to keep up continued success in business and marketing, but sometimes all we need is a good marketing and growth hack, a simple, easy to implement missing link that will get us where we need to be. These are things that can help us switch up our tactics and change for the better.

Here are 7 marketing hacks that can help you get the traffic and achieve the growth that you want to.

1. Don’t Shy Away from Video

There’s lot of content marketing hacks, but this is probably the most important one. If you aren’t utilizing video in your business’s content or digital advertising efforts, you’re selling yourself short. In 2019, 87% of video marketers said that video increased traffic to their site and 84% of people said they were convinced to buy a product or service after watching a video. It’s simple—in the digital age, video works. Consumers interact with videos, make purchases based off of them, and share them with friends. For as much money as it will cost to get your video efforts where they need to be, the payoff is exponentially more.

 2. Look at Your Data Regularly

We’ve said it a million times here at DigitalMarketer, but we’ll say it again because we truly mean it: collect data. Data should be the North Star of your business­—it should guide your decisions, spending, and advertising. For all of those times you may think that you have an ingenious idea, data can confirm (or dispute) it’s worth. The right data will tell you your customers’ purchasing habits, which ads are working, and what parts of your acquisition strategy may need more TLC. Making data-driven decisions is the best way for your business to reach its full potential.

3. Make Sure Your Website is Mobile Friendly

Now that more than 50% of all website visits come from a mobile or handheld device, it’s time to make sure your visitors’ mobile experience is something that will actually be useful to them. It may feel really easy to dismiss mobile optimization, but you risk cutting your earning potential WAY short. So double check your buttons, menus, and page layout to ensure that your mobile users are getting just as enjoyable an experience as your full site users.

4. Listen to What Your Consumers are Saying

Remember how we said data will help you make the right choices? So will reaching out and talking to your customers. From your side of the transaction, people buying your products seems indicative enough of how good of a job you are doing. But, in reality, there’s probably so many other ways you could be doing better. And, the best expert on customer experience is, after all, the customer. You can reach out in a variety of ways: follow-up emails, Facebook groups, social media posts, and surveys. But one way or another, you need to hear what they have to say. That leads into our next tip…

5. Get Customers Involved in Your Advertising

In the Customer Value Journey, the final stage is when your happy customers do the advertising for you by promoting your brand to everyone in their life. But you can take that to the next level by combining tips 1 and 4. If you can reach out to your (hopefully satisfied) customers and get lots of good feedback, you can ask them to film testimonials for you. Then, using your newfound video skills, you can create content and ads that will help build trust and conversions with your audience. Turn your customers into an advertising army.

6. Have Variety in Your Growth Tactics

Smart business owners and marketers know not to put all of their eggs in one basket. It’s important to have variance in your growth and sales tactics because you want to be able to grow and generate revenue in many different ways and in different situations. Finding one or two strategies that work is great. But, at some point, they’re going to stop being so effective. Gather data, always be testing, and try new things to find the many tactics that will work for you.

7. Keep Up with Your Competition

We know that all you can truly do is do the best that you can with your business and take the steps necessary to grow. But it’s also important to keep an eye on what’s going on with your competitors. Keeping track of the deals they are offering, roughly how much traffic they are getting, and how their content compares to yours is important to understanding what it will take to get to the top of your industry. Sign up for their newsletters and browse their social media. Trust me, they are doing the exact same thing with you.

effective ways to promote your website in 2021

Now that you’ve got your website up and running, the next question on your mind will undoubtedly be how to promote your website.

If a website is created on the web and it’s not linked anywhere, does anyone actually see it?

Chances are, if you’re asking how to promote your website and you’re still in the early stages of your business, you’re worried that the only effective way to drive traffic might be to spend a fortune on ads.

Thankfully, you can promote your website in a variety of ways, either on a budget or without spending a single penny.

How to promote your website online

Let’s take a look at the 10 ways to promote your website in 2021:

1. Search engine optimization

Search engine optimization, or SEO, is arguably the biggest thing you can do to promote your website. With more than 2 billion websites on the internet, and more being created every second, you can easily risk your website getting lost in the ocean of content if you don’t make your website search engine friendly.

Thousands of free online guides can help you improve your website’s SEO, so you don’t necessarily need the budget to hire an SEO professional. More often than not, you can fix most SEO problems on your website yourself with a few simple optimizations.

When you’re looking at your website’s SEO, there are two main things to be aware of: on-page and off-page SEO.

On-page SEO is, as you might expect, everything you can see on your website. This covers things like your website copy, images, videos, meta descriptions, responsive design, and even how your website is structured.

Off-page SEO, refers to what’s going on behind the scenes. This covers aspects of your website like who’s linking to it, how authoritative it is, and the engagement it’s getting from readers.

If you’re using Webflow, most of the technical aspects of being an SEO-friendly and responsive website are already done for you. This way, you only have to worry about making great content.

Search engine optimization is one of the most cost-effective ways to promote your website because while you will need to make adjustments from time to time, this method largely generates traffic without much input once everything’s been optimized. However, you should also know that it can take months to see results from this method, so don’t expect a quick fix.

2. Guest blogging

Guest blogging is an underutilized yet fantastic way of building links to your new website. With this method, you write a guest post for an authoritative blog in your industry (or an adjacent one) to showcase your expertise. With each guest post linking back to your website at least once, you’ll be able to direct traffic from a reputable source back to your new website.

Whether you’re a new business or you’re in marketing, you might find it difficult to secure a guest posting spot on certain websites through no fault of your own. Given that writing guest posts for other publications used to be a massively popular SEO tactic, many websites either carefully vet who guest blogs for them or they don’t accept submissions at all.

The key thing to remember with guest blogging is that it’s less about SEO and more about building relationships, both with the publisher and with your audience. If you can build a relationship with a publisher and regularly contribute new content, it won’t just drive traffic to your website, but it’ll also help you to build contacts within your industry.

3. Content marketing

Content marketing is a great way to promote your website because it both improves your SEO and generates content that your audience will find useful. A common misconception is that to do content marketing, you need to blog, but that’s not necessarily true. While blogs are the tried-and-true content marketing avenue, you can produce videos, create a podcast, or even start a newsletter around something related to your work.

With content marketing, the biggest thing to remember is the content you create needs to be useful, interesting, or entertaining for your audience. The best way to make sure you’re answering questions people have is to do plenty of keyword research before you get started.

If you don’t have the budget to pay for an SEO specialist, or SEO tools, to conduct keyword research for you, a great free resource is AnswerThePublic. By searching for your chosen word or phrase, AnswerThePublic will show you different questions, statements, and location-based searches that users have typed into search engines. This ensures that whatever content you’re making addresses a genuine customer need.

Content marketing is a promotion method that doesn’t work in isolation, however. To get the most out of your content marketing, you’ll need to make sure you work on your website’s SEO and promote your content through other channels like social media or paid advertising. You should also make sure that you continually create new content so your customers have a reason to keep coming back.

4. Social media

Social media is the best-known free method of promoting new websites — and for good reason. Platforms like Facebook, Twitter, and Instagram have billions of users each, and it’s easy to connect with other local businesses and promote your own through these platforms.

Before you get started with social media, though, you should consider what your business’s brand voice is, who you’re marketing to, and who you’re trying to reach. Here’s a quick summary of the platforms you need to consider, as well as what kind of businesses they’re good for:

Facebook: A good all-rounder for both B2B and B2C companies, regardless of brand voice. Facebook has the biggest user base, so it’s good for posting regular updates about your business.

Twitter: Good for B2C companies that can promote themselves with short, snappy statements. Best for sharing links, creating conversations, and getting involved with your audience.

Instagram: Great for both B2B and B2C. The best platform to use if your work is highly visual or if you want to reach younger adults as your primary audience.

Reddit: Best for B2C, but it takes time to cultivate. Before you begin promoting your website on Reddit, you’ll be expected to join in conversations on subreddits (specific interest forums) and only share links to your website where it’s necessary.

LinkedIn: Best for B2B. Often used as a hybrid social media and blogging platform, so it’s great for reaching other professionals and showcasing your expertise.

If you’ve got some budget available for promoting your website, then Facebook Ads is brilliant for promoting your website through social media. Through Facebook Ads, you have a wide array of targeting options available, making it easy to narrow down your target audience. You can even choose to target users who follow specific other pages or are friends of your current followers.

5. Email marketing

If you’re looking for a tried-and-tested method of promoting directly to your customers, then email marketing is a great option. Once you’ve got your website up and running, it’s easy to start an email marketing campaign, and many email marketing services are available that you can use for free or on a limited budget.

While this article can’t cover everything you need to know about email marketing here, the internet is packed with free guides to email marketing, like this one from DreamHost.

The great thing about email marketing is that users don’t even have to have visited your website to sign up for your email newsletter, so you can start promoting your new website before it’s launched. Most email marketing services will let you share a signup URL with your followers so they can subscribe to your email list without having to visit your website.

Here are some ideas for how you can use email marketing to promote your new website:

Set a countdown timer for the launch of your website, with one email every few days showing sneak peeks of what’s to come

Send a coupon to all users who sign up to your email list before your website launches

Invite users to a scavenger hunt, where they have to find a hidden item on your website, with winners receiving a prize or a discount on your products

Share your first blog post as soon as your website launches

And once your website is live, you can integrate email signups into the web design so that new visitors can get updates about your business. For example, you can easily integrate Mailchimp’s email marketing automation into your Webflow design with no HTML embeds or added scripts.

Highly Effective Strategies For Promoting A Technology Business

Small and mid-sized technology businesses are growing rapidly. To stay up in the competition, it is essential to follow some advanced marketing and promotional strategies.

Here Are The 11 Highly Effective Strategies For Promoting A Technology Business

01. Why Social Media?

If you have thought about the need to indulge in social media when promoting technology business, ask just the opposite question – why not use social media? Facebook, Twitter, and LinkedIn are the obvious and the most popular names in social media vehicles for business. It is the crux of a new age business to adopt the effective social media promotional strategy. It can enhance a company’s branding and visibility by leaps and bounds.

More importantly, it gives a virtual medium for one-on-one communication with the clients which otherwise was not possible even a decade back. So why not take the advantage? Content and design are definitely the driving drills to a page or website.

What we would recommend is to choose your social media channels and make sure you are active on it. Also since these accounts would be your company’s representative make sure that you have it’s branding done right. You can take help from crowdsourcing sites like Designhill to get an eye-catching cover pic for your social media pages.

02. Sign Up For An Email Service

Email marketing is a perfect opportunity to create and communicate your integrity towards services. Whether you are running a small tech business or are an established tech firm for a long run, email marketing offers an open door to reach out to your existing database. If sales and events aren’t really your need of the hour, make some interesting curated content which the audience will find useful as well as engaging.

Your customers would be receiving hundreds of newsletter daily so make sure that your’s is unique and attractive enough so that it is not send to trash like others. You can take help from experts at Designhill to get a newsletter designed for you that leaves a mark on it’s reader. Send the emails weekly or bi-weekly so that you do not spam the inboxes.

Sign up for MailChimp which offers free email marketing service and also has pre-designed email templates. Also, make sure that your emails are mobile-friendly as most people do not operate from their desktops to check mails in particular.

03. Behavioral Targeting

People who would have searched for something related to your business are most likely to be your potential customer. In such a scenario it’s very important that you use behavioral targeting. In behavioral targeting when somebody searches for any product or services that you offer, the similar suggestions will show your technology business as well. The small ad can have fine-tuned content messages. Also, you can have tailored messages for new and repeat website visitors.

For instance, if somebody searched for “cheap power tools,” you can be sure the person is price-conscious. So the one-time discount or free shipping message on the ad might attract him. The ability to aggregate information helps to draw repeat customers as well.

04. Create A Website

For any business, it is a crucial step to having a website which will briefly but effectively describe the services, products and other details of the organization. For a tech business, the chances are that your page will more often be visited by engineers and folks with similar interest as such your website should be designed keeping them in mind as your target audience. Make sure that when the marketing content is created, you should also illustrate the amazing quality of the technology along with how effective your service is in proving the product.

For those who do not understand the jargon of the technical terms, make sure to create the content simpler. Describe scenarios familiar to their everyday lives or give examples which laymen can find interesting. Along with the website, blogging is a very effective method of promotion.

For technology business, it is wise to have a blog which will have nicely written and curated content about the various relevant technical products. Share the blogs on social media channels to attract traffic to your Tech site.

05. Use Emojis Or Minimalist Designs

Similar to how you see at an outpatient clinic, use relevant emojis or minimalist designs to initiate any marketing conversation for technical business. Across all platforms, emoji briefs are a rising trend. It means allowing a lot of white space on a page and using visually lean icons to communicate what the business is about.

You can also use brief words or simple phrases to create a promotional catch line with the logo. 

06. Use A Story To Explain

Technology seems boring to most people, and also tricky at times. Use a storyboard or simple video created by using a storyboard maker to explain the technology faster and easier. Also, storytelling helps people remember things longer.

Simple infographic yet engaging content makes your audience stay longer on the webpage and eventually increase the digital footprint value. The number of technology mediums which can be used for storytelling has effectively increased in popularity in the last couple of years.

07. Do Not Skirt Science

No matter how simply you try to explain the matter, technology will always be about science. So even though you have an audience primarily who just want the product and not how it is done, it is wise to drill down some details for their own benefit.

Use the intuitive link to guide them through the sites which will explain the technical part. Curate the content so that even the less experienced user understands the technicality irrespective of how complicated the drill is.

09. Get Some PR

Networking is essential to spread the knowledge of your presence. Apart from LinkedIn and social media channels, get involved in school seminars, or local events to make your brand visible. Print magazines or newspaper advertisements may be time bound but certainly, leaves an impression when seen as a holistic approach towards promotion.

You can promote your business on sites like tech news or get your own magazine out that tells about your company’s recent achievement, products and articles from employees.

Make sure to have an impressively designed magazine cover page that tempts viewers to deep dive into the magazine’s content.

10. Offer Membership Or Reward Point For Your Customers

Everyone loves some sort of personal attention, and if it comes from any organization, it makes them feel all the more special. So for returning customers or regular clients introduce some loyalty points or ask them to share their feedback on social media so as to get noticed.

It makes your impression firm amongst the potential clients and also makes the existing customer feel special. Make your customers flattered by your rewards and get referrals for free! Word of mouth, even though the oldest form of promotion can work wonders at times.

11. Personalized Accessories

Giving personalized accessories like custom mugs, t-shirts, and hats to your employees and even to your customer goes a long way in creating a good business relationship and instill a sense of belongingness in people’s minds.

Moreover it’s an effective marketing medium when people take your accessories out and use them. From the biggies in the industry like Google and amazon to even a newly formed startup all try to give some sort of personalized accessories.

For example when your employees or customers wear a print t-shirt that has your brand logo, it automatically promotes your brand when other people see and notice it. Do not worry if you do not have an inhouse designer.

AI Marketing Tools You Can (And Should) Start Using Today

The marketing industry is no stranger to the benefits of artificial intelligence. New tools are cropping up every day that help marketers save time and execute smarter, more personalized campaigns. The artificial intelligence platform market is expected to be worth $9.88 billion by 2022.

If you’re late to the AI party, there’s no need to fear. It’s easier than you think to start leveraging artificial intelligence tools in your marketing strategy. Here are 16 AI marketing tools every marketer should start using today.

Email Marketing AI Tools

AI tools help email marketers achieve better deliverability, open rates, click rates and revenue. These are some of the best AI email marketing tools on the market today.

1. Seventh Sense

Seventh Sense uses behavioral profiling to help you win attention in your customers’ overcrowded email inboxes.

Choosing the best email send day and time is always a gamble. And while some days of the week generally get higher open rates than others, you’ll never be able to nail down a time that’s best for every customer.

Seventh Sense eases your stress of having to figure out the perfect send time and day for your email campaigns. The AI-based platform figures out the best send time and email frequency for each contact based on when they’re opening emails.

The system works by building a predictive model for each contact based on their activity across various sources via HubSpot. The tool is primarily geared toward HubSpot customers.

Key features:

• AI determines the best send time and email frequency for each contact

• Connects with HubSpot and Marketo

• Price: Starting at $140/month for up to 20,000 HubSpot contacts

2. Optimail

Traditional A/B tests compare two emails in isolation, but they don’t look at your contacts as individuals with unique preferences. Plus, A/B tests usually only focus on surface-level metrics like open and click rates.

Optimail uses artificial intelligence to reveal more meaningful insights around your email engagement. It adjusts the timing, content and personalization of your email campaigns to drive customers toward goals that affect your bottom line – like purchasing, social sharing and engagement.

Optimail’s AI algorithm learns from your customers’ responses to determine the best send time and email content. It’s proven to increase engagement and reduce spam reports.

Key features:

• Sends emails and learns from your customers’ responses

• Proven to increase engagement, drive conversions and reduce spam reports

• Integrates with your existing infrastructure with a simple JavaScript snippet

• Price: Optimail can accommodate any size database. Plans range from free plans (up to 100 active customers) to custom plans for companies with more than 10,000 active customers.

3. Phrasee

There are countless ways to write a subject line. Coming up with one subject that will appeal to all your customers is close to impossible.

Phrasee uses artificial intelligence to help you write better subject lines. With its AI-based Natural Language Generation system, Phrasee uses data-driven insights to generate millions of natural sounding copy variants that match your brand voice. It uses tailored language models for each customer to ensure the copy that gets delivered is on-point for each individual.

And the model is end-to-end, meaning when you feed the results back to Phrasee, the prediction model gets rebuilt so it can continuously learn from your audience.

Key features:

• Instantly generates millions of human-sounding, brand-compliant copy variants

• Creates tailored language models for every customer

• Learns what your audience responds to and rebuilds the prediction model every time

4. Personalize

Personalize is an AI tool that identifies the products and services your contacts are most interested in at any given time. The platform uses an algorithm to identify each contact’s top three interests, which are updated in real-time based on recent site activity.

Personalize supplies you with the information you need to create highly targeted sales and marketing campaigns that increase response rates, conversions and customer lifetime value.

Key features:

• Identifies each contact’s top three interests based on metrics like time on page, recency and frequency

• Works with every ESP and CRM

• Easy to get up and running in days

• Enterprise-grade technology at a low cost for SMBs

• Interested in learning more? Sign up for beta access to Personalize today.

Content Marketing AI Tools

Artificial intelligence has come a long way in content marketing. Today, AI helps marketers automatically generate content, automate chatbot conversations, customize news feeds and pinpoint content that appeals to specific customers’ needs and interests.

These are some of the top AI marketing tools for producing high-quality, accurate content.

5. Grammarly

Microsoft Word and Google Docs can check your spelling, but they don’t offer any feedback on the quality of your writing.

Grammarly scans your content to identify grammar, punctuation, context and structural errors and mistakes. It flags potential issues in the text and makes suggestions for improving style, word choice and more. Grammarly also explains the reasoning for each correction to help you decide whether (and how) to correct the issue.

We’re huge believers in Grammarly here at Human. We never publish a blog without running it through the software.

Key features:

• The Grammarly plugin helps you write mistake-free on websites including Google Docs, Quora, Slack and various social media channels

• Offers free and paid versions for work, personal and academic uses

• Includes a built-in plagiarism checker

• Price: Sign up for a monthly, quarterly or annual plan. You’ll save money with a longer-term commitment ($29.95/month compared to $139.95/year)

6. HubSpot SEO

HubSpot SEO is another irreplaceable AI tool for the Human content team. It uses machine learning to determine how search engines understand and categorize your content. HubSpot SEO helps you improve your search engine rankings and outrank your competitors.

Search engines reward websites that organize their content around core subjects, or topic clusters. HubSpot SEO helps you discover and rank for the topics that matter to your business and customers.

The tool also provides suggestions for your topic clusters. It shows you metrics like competitiveness and relevancy to help you build your content strategy and topic clusters.

Key features:

• Helps you discover and rank for topics that people are searching for

• Provides suggestions for your topic clusters and related subjects

• Integrates with all other HubSpot content tools to help you create a well-rounded content strategy

• Price: You can only get HubSpot SEO with a paid HubSpot account. Learn more about HubSpot pricing here.

7. Sentient Ascend

Every marketer knows that A/B tests are a staple tool. But when you’re limited to testing two variables against each other at a time, it can take months to get the results you’re looking for.

Sentient Ascend lets you test all your ideas at once. It uses advanced algorithms to identify the top performing concepts, combine them with each other and repeat the process to achieve the best site experience.

Key features:

• Figures out which content provides the best performance

• Lets you test multiple ideas in a single experiment instead of having to perform many individual tests over a long period of time

• Lets you try all your ideas across multiple pages for full-funnel optimization

• Offers visual and code editors

• Price: Varies depending on the number of users tested per month

8. Acrolinx

Acrolinx is a content alignment platform that helps brands scale and improve the quality of their content. This tool is geared toward enterprises – its major customers include big brands like Google, Adobe and Amazon.

Acrolinx uses AI to analyze the content your company has already created and make sure it aligns to your brand standards. You start by setting your preferences for style, grammar, tone of voice and company-specific word usage. Then Acrolinx checks and scores your existing content to find what’s working and suggest areas for improvement.

The platform provides real-time guidance and suggestions to make your writing better and strengthen weak pages.

Key features:

• Reviews and scores existing content to ensure it meets your brand guidelines

• Finds opportunities to improve your content and uses automation to shorten your editorial process.

• Integrates with more than 50 tools and platforms, including Google Docs, Microsoft Word, WordPress and most web browsers.

9. MarketMuse

MarketMuse uses an AI-driven assistant to help marketers build content strategies.

The tool shows you which keywords to target to rank in specific topic categories and recommends keywords you should go after if you want to own particular topics. It also finds gaps and opportunities for new content and prioritizes them by their probable impact on your rankings.

The AI compares your content to thousands of articles related to the same topic to uncover what’s missing from your site.

Key features:

• The built-in editor shows how in-depth your topic is covered and what needs improvement

• Finds gaps and opportunities for new content creation, prioritized by their probable impact and your chance of ranking

• Chat and Messaging AI Tools

• The communication aspect of marketing has evolved into an omnichannel experience. Your customers are active on Facebook, and they’re taking to messaging and voice apps to communicate with brands.

To keep up and continue to provide outstanding experiences in a scalable way, here are some artificial intelligence tools to help you.

10. Copilot

Copilot produces top-notch tools for those who operate ecommerce businesses and are looking for seamless integration between Shopify or BigCommerce and Facebook Messenger. 

With Copilot, you can maintain real-time communication with customers around the clock at every stage of the funnel. Promote products, recover shopping carts and send updates or reminders directly through Messenger. 

Key features: 

• Integrate Facebook Messenger directly with your website, including chat history and recent interactions for a fluid customer service experience 

• Run drip messenger campaigns to keep customers engaged with your brand

• Send abandoned cart, out-of-stock, restock, preorder, order status and shipment notifications to contacts 

• Send branded images, promotional content or coupon codes to those who opt-in

• Collect post-purchase feedback, reviews and customer insight

• Demonstrate social proof on your website with a widget, or push automatic Facebook posts sharing recent purchases

• Display a promotional banner on your website to capture contacts instantly

• Price: Free 7-day trial, with no-obligation pricing starting at $8-10/month depending on the apps you choose. 

11. ChatFuel

ChatFuel helps you automate Facebook Messenger conversations with an intelligent bot. It’s one of the most popular AI chat tools – 46% of all Messenger bots run on ChatFuel.

ChatFuel lets you automate FAQs, automate sales conversations and connect warm leads to a sales rep in a live chat – putting more time back in your day to focus on other marketing channels.

Key features:

• Engage with prospects 24/7

• Connect warm leads to sales reps in a live chat

• Automate FAQs to reduce support costs

• Price: Choose from three plans: free, pro ($15+/month) and premium ($300+/month). The free plan includes up to 1,000 subscribers and a basic set of features.

12. Conversable

Conversable is an automated messaging and voice experience platform that helps you manage your customer conversations across your marketing channels. It helps you design, build and distribute messaging and voice experiences across multiple platforms.

Using bots, Conversable helps you reach, retain and convert customers through engaging conversations instead of static web pages. It also streamlines the purchase process for customers who are ready to buy through whichever messaging, social or voice app they’re using at the moment.

You can train the algorithms to improve the user experience through supervised learning. As interaction data is collected and labeled, you can incorporate additional rules to make the experience more intelligent over time.

Key features:

• Connects with Facebook Messenger, Twitter, Amazon Alexa, Google Assistant, SMS and more

• Reduces costs and response times by automating resolutions to common questions

• Ecommerce AI Tools

• The ecommerce industry has many use cases for artificial intelligence. AI helps ecommerce companies compile and understand massive amounts of customer data to deliver better experiences and achieve higher conversions.

13. Jetlore

Jetlore’s Prediction Platform, geared toward retailers, analyzes consumer behavior to help you build more personalized shopping experiences.

Jetlore uses machine learning to anticipate each user’s product preferences based on their actions, behavior and everything they buy. It predicts and populates the most relevant promotions, products and content for each customer shopping on your site.

Key features:

• Makes predictions about consumers and their behavior on the internet

• Analyzes and interprets consumer behavior across hundreds of ecommerce sites to learn about their preferences

• Dynamically changes shopping experiences for new and returning customers

14. Yotpo

Yotpo’s deep learning technology assesses your customer reviews to help you make better business decisions. It identifies key topics that customers mention related to your products – and their feelings toward them. The AI engine extracts relevant reviews from past buyers and presents them in smart displays to convert new shoppers.

Yotpo also saves you time moderating reviews. The AI-powered moderation tool automatically assigns a score to each review and flags reviews with negative sentiment.

Key features:

• Makes it easy for shoppers to filter reviews and find the exact information they’re looking for

• Analyzes customer feedback and sentiments to help you improve your products

• Integrates with most leading ecommerce platforms, including BigCommerce, Magento and Shopify

• Analytics AI Tools

• Gathering and analyzing data is arguably the most important part of marketing. Artificial intelligence cuts down on the time and brainpower required to glean insights from your marketing activities.

15. Albert AI

Albert is a self-learning software that automatically generates marketing campaigns for your brand. It analyzes vast amounts of data and uses it to run optimized campaigns autonomously.

Albert lets you feed in your own creative content and target markets and uses data from its own database to determine key characteristics of a serious buyer. Then it identifies potential customers that match those traits, runs trial campaigns on a small group of customers, refines the campaign and launches it on a larger scale.

Albert plugs into your existing marketing tech stack, so you still have access to your accounts, ads, search, social and more. Albert leverages existing business logic you already have in platforms and maps tracking and attribution to your source of truth.

Key features:

• Breaks down large amounts of data to help you customize campaigns

• Plugs into your marketing technology stack and can be used across diverse media outlets, including email, content, paid media and mobile

• 16. Crayon

• Running your business is enough work. Keeping tabs on your competitors’ activities at the same time can feel nearly impossible.

Enter: 

Crayon, a competitive intelligence tool that helps you track everything your competitors are doing on and off their websites. It lets you monitor any competitors’ complete digital footprint and catch everything from product and pricing changes to employee reviews to marketing campaigns launched.

Key features:

• Tracks more than 100 data types across 300m+ sources to provide a complete view of your competitors

• Combines internal and external insights on a single dashboard

• Start Using AI Marketing Tools Today

The AI marketing tools we discussed in this blog are just a small fraction of what’s out there. Whatever your marketing needs may be, you can be sure there’s an artificial intelligence platform on the market that will help you transform your marketing campaigns.

Tips to Branding Yourself

We’ve all been taught that a firm handshake, professional attire, and sound credentials are the makings for a good first impression.

Today, that’s no longer enough.

The advent of blogs, Facebook, and Twitter have enabled anyone and everyone to become known; connect in almost real time directly with clients, colleagues and friends; and build relationships across the globe. Now, making an unforgettable first impression in-person is no longer the only way to establish your brand. Yes, your brand.

While you may not be Nike or Disney, who you are and how you come across are really important to being successful. Our personal brands are in the spotlight everyday for everyone to see online. Are you putting your best foot forward? Maybe it’s time for some personal branding.

If you don’t brand yourself, someone else will, and the outcome might not be so favorable. Branding yourself keeps you current in your field, opens doors for you, and creates a lasting impression on potential and existing clients. By developing your own brand, you’ll have control over the initial perception people have of you.

“What is it that you want to be known for? Personal branding is how we define ourselves in the work space while also incorporating the personal elements that make us who we are,” according to Dawn Rasmussen, president of the Portland, Oregon-based Pathfinder Writing and Career Services.

What Makes You, You

A successful brand can go a long way with self-promotion, conveying loyalty, and offering consistency in the quality of the services you provide.

 

#1: Define your brand and become an expert:

Take the time to do some soul searching and determine exactly who you are and what makes up your brand. Use words such as collaborative, resourceful, flexible, forward-thinking, connected, visionary, diplomatic, intuitive, precise, enterprising, ethical, genuine and/or accessible to describe your persona, culture, and outlook. Whether you’re looking to garner media attention, attract new clients or build your business, you should focus on becoming an expert in your field. Avoid establishing an expertise that's irrelevant to your mission, goals, and vision. You’ll just be wasting your time.

For example, if you know corporate tax accounting, it's probably not wise to brand yourself as a personal financial expert. Yet, remember that people want to hear about the professional you, but they also want to understand your personality. Don’t be afraid to inject your personality into the conversation.

 

#2: Establish a presence:

You’re being Googled by friends, colleagues, and potential customers, so make sure your branded content is what people find when they Google your name. One way to do this is to build a basic online presence through your own website or blog.

For example, you can purchase your full name as a domain name (yourfullname.com). By developing either a static website or a blog under your domain name, you will own the first result for your name in Google and other search engines. This should be a separate site than your company's website. After purchasing your domain name, add your picture, a bio, your email address, and links to the rest of your presence (Facebook, LinkedIn, Twitter). This way, people can get in touch with you in their medium of choice. Claim your name before someone else does. While search engines will pick up on your social media pages, having your own domain will produce a more finite result.

 

#3: Generate brand awareness through networking:

You should be connecting with other young professionals in the accounting industry by using social networks and commenting on their blogs. Networking is one of the best ways to become known in the industry. By forming relationships with people in your audience, you can grow your business and your brand long-term.

 

#4: Remember the 3 Cs of branding:

Clarity, consistency, constancy. Be clear in who you are and are not. Don’t sugar-coat your qualifications. Express your brand across all communications mediums. Determine where you want to fit in (industry and niche area of expertise) and then remain visible to your target audience.

 

#5: Get feedback from those who know you best—at work, at home, anywhere:

The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how they introduce you to others. Ask them what your top brand attributes and core strengths are. If they can easily tell you, then you’ve succeeded in branding you.

These days, branding the company you work for isn't enough. The world wants to hear what you have to say as a professional within a company. The work involved in uncovering your brand may seem daunting, but your efforts can benefit you immeasurably. Your unique brand message differentiates the best you have to offer, gives a good indication of what you’re like to work with, and shows how you make things happen.

 Digital Marketing?

The term ‘Digital Marketing’ is almost everywhere. And as you may have already guessed from the name, it is a type of marketing approach. But what type of marketing approach does ‘Digital Marketing’ represent? Don’t worry. You will find out in a minute! 

First, let me give you an example. Have you ever come across any advertisements of products while scrolling through Instagram? Or did you ever receive a sudden notification on your phone only to find out that it was from a brand saying that they are giving a flat 50% discount on their products? Or maybe you have opened your email and once in a while found a mail from a company talking about their latest services? If you have experienced all the above or any either one, congratulations! You have found out what digital marketing is.

All these were examples of digital marketing. To put it in a simple way, digital marketing is a type of marketing approach that promotes brands or products or services through the means of electronic devices or the internet, thus involving digital media. 

Unlike newspaper advertisements, billboards, posters, etc., digital marketing relies on modern technologies and utilizes different digital channels, including social media platforms, emails, text messages, videos, television, search engines, and more, to reach out to the target audience. Depending on the medium, digital marketing can be of different types. For instance, the advertisements on your social media platforms are examples of social media marketing. Whereas, that email you received was an example of email marketing.

Hope this helped you to understand what digital marketing is!