What is SEO and Link Building?
SEO: Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic" or "algorithmic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
LINK BUILDING: Link Building is the process of establishing relevant, inbound links to your website which help your website achieve higher ranking with the major search engines and drive targeted traffic to your site.
The search engines are far more sophisticated than they once were and are engineered to sniff out these and other ‘black hat’ SEO practices. If the search engine crawlers determine that a site has employed unethical link building practices to achieve a higher ranking, they will penalize your site severely and irrevocably bury your site making it almost impossible to find through the search engines.
Only permanent, relevant links from established sites that engage in ethical link building practices will help your site achieve better rankings with the major search engines and drive targeted traffic to your site. Link building is a key facet of any successful Internet marketing strategy because if your site features relevant, factual information that is written well, the administrators of other websites will want to link to your site because it offers their readers something of interest and value.
Maani Sharma [ MBA Aviation ]
Manager Aviation NEWS Project